DR. HALUK AKARSU,PROF. DR. NECIP SERDAR SEVER. Advertising engagement: conceptualization, scale development and validation. Fonseca, Journal of Communication, [S. l.], n. 26, p. 283–301, 2023. Disponível em: https://revistas-fonseca.com/index.php/2172-9077/article/view/201. Acesso em: 22 jan. 2025.