PAUL CLEMENS MURSCHETZ,DANIELA SCHLÜTZ. BIG DATA AND TELEVISION BROADCASTING. A CRITICAL REFLECTION ON BIG DATA’S SURGE TO BECOME A NEW TECHNO-ECONOMIC PARADIGM AND ITS IMPACTS ON THE CONCEPT OF THE «ADDRESSABLE AUDIENCE». Fonseca, Journal of Communication, [S. l.], n. 17, p. 23–38, 2023. Disponível em: https://revistas-fonseca.com/index.php/2172-9077/article/view/372. Acesso em: 22 dec. 2024.