YAOWEI SUN. DIGITAL COMMUNICATION INSIGHTS FROM MUSEUM VISITOR DATA: ASSOCIATION RULE MINING FOR TARGETED ENGAGEMENT. Fonseca, Journal of Communication, [S. l.], n. 29.2, p. 51–69, 2025. Disponível em: https://revistas-fonseca.com/index.php/2172-9077/article/view/735. Acesso em: 19 may. 2026.