JUAN YANG; MUHAMMAD HAKIMI TEW ABDULLAH; YUSLINDA MAT YASSIN; MASSILA HAMZAH. EXAMINING THE EFFECTIVENESS OF DIFFERENT NARRATIVE STRATEGIES IN SHORT VIDEOS ON SHAPING COUNTRY IMAGE: A STUDY ON CHINESE AND WESTERN SOCIAL MEDIA PLATFORMS AND SOCIAL SPACE. Fonseca, Journal of Communication, [S. l.], n. 29.1, p. 305–325, 2025. Disponível em: https://revistas-fonseca.com/index.php/2172-9077/article/view/755. Acesso em: 19 may. 2026.