PIYACHAT JARUTIRASARN; THANAWATDECH THIRAPATSAKUN. PREDICTING AUDIENCE STICKINESS, LOYALTY, AND GIFT-GIVING IN TIKTOK LIVE TAROT READINGS: THE MODERATING ROLE OF CONTENT QUALITY. Fonseca, Journal of Communication, [S. l.], n. 29.1, p. 326–349, 2025. Disponível em: https://revistas-fonseca.com/index.php/2172-9077/article/view/756. Acesso em: 14 may. 2025.