Muhammad Awais Bhatti, and Khaled Mohammed Ahmed Alqasa. 2024. “EXAMINING THE ROLE OF MARKETING COMMUNICATION, AND BRAND EXPERIENCE ON BRAND LOYALTY: THE MEDIATIONAL ROLE OF BRAND LOVE”. Fonseca, Journal of Communication, no. 28.2 (November):241–255. https://revistas-fonseca.com/index.php/2172-9077/article/view/700.