Mohamed Alkashami, Ebtisam Labib, and Habil Slade. 2025. “HRM AS A MARKETING FUNCTION: SELLING EMPLOYER BRANDING, ORGANIZATIONAL CULTURE, AND CORPORATE IMAGE TO PROSPECTIVE EMPLOYEES IN A MEDIATED MODEL”. Fonseca, Journal of Communication, no. 29.1 (April):246-59. https://revistas-fonseca.com/index.php/2172-9077/article/view/749.