Piyachat Jarutirasarn, and Thanawatdech Thirapatsakun. 2025. “PREDICTING AUDIENCE STICKINESS, LOYALTY, AND GIFT-GIVING IN TIKTOK LIVE TAROT READINGS: THE MODERATING ROLE OF CONTENT QUALITY”. Fonseca, Journal of Communication, no. 29.1 (May):326-49. https://revistas-fonseca.com/index.php/2172-9077/article/view/756.