Paul Clemens MURSCHETZ,Daniela SCHLÜTZ. BIG DATA AND TELEVISION BROADCASTING. A CRITICAL REFLECTION ON BIG DATA’S SURGE TO BECOME A NEW TECHNO-ECONOMIC PARADIGM AND ITS IMPACTS ON THE CONCEPT OF THE «ADDRESSABLE AUDIENCE». FJC [Internet]. 2023 Dec. 5 [cited 2024 Dec. 22];(17):23-38. Available from: https://revistas-fonseca.com/index.php/2172-9077/article/view/372