Piyachat Jarutirasarn, Thanawatdech Thirapatsakun. PREDICTING AUDIENCE STICKINESS, LOYALTY, AND GIFT-GIVING IN TIKTOK LIVE TAROT READINGS: THE MODERATING ROLE OF CONTENT QUALITY. FJC [Internet]. 2025 May 10 [cited 2025 May 14];(29.1):326-49. Available from: https://revistas-fonseca.com/index.php/2172-9077/article/view/756