Published
2023-12-01
Issue
Section
Monográfico
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Análisis de la prescripción de marca y de la identificación de su naturaleza publicitaria por parte de rostros televisivos en Instagram
Dra. Araceli CASTELLÓ-MARTÍNEZ,Dr. Jesús SEGARRA-SAAVEDRA,Dra. Tatiana HIDALGO-MARÍ
Abstract
Despite its expansion, the Internet continues to be a medium that receives low legislative attention, in which professional practice is ahead of the regulatory standard. Social networks, in general, and Instagram, in particular, are used as a channel in which to monetize the prescribing power of relevant people in the digital field by taking advantage of these legal loopholes
