Published
2023-12-02
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Monográfico
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Estudio sobre el consumo audiovisual de la Generación Z en España
Dr. José Antonio CORTÉS QUESADA,Dra. Teresa BARCELÓ UGARTE,Dr. Gonzalo FUENTES CORTINA
Abstract
The transformation of the television sector in the last decade (2010-2020) has been enhanced by technological de-velopments, such as the emergence of digital television and the transmission of images via broadband. Viewers have ac-quired a leading role in the choice and creation of audiovisual content. In this scenario, young people do not renounce to linear television, betting mainly on news and entertainment programs.
