Published
2023-12-02
Issue
Section
Monográfico
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
As a whole, the author(s) declare that ( download model ):
1.- Original and innovative contributions are made through this text. I/we certify that this work has not been published in whole or in part by any other means nor is it under consideration for publication in another journal.
2.- I/we acquire the commitment to accept the writing, publication, review and evaluation standards considered by Fonseca, Journal of Communication.
3.- I/we take responsibility for the content of the text that I/we send and for having contributed to the conception, design and execution of the work, analysis and interpretation of data and for having participated in the writing of the text and its possible revisions as well. as in the approval of the version that I/we finally send.
4.- I/we have been informed that changes in style of the manuscript may occur but that, nevertheless and in any case, the final galleys will be sent to me/us before the text, in case of favorable evaluation, is definitively published as an article. I/we undertake to acknowledge receipt of said proofs as well as, once verified, to give approval for their publication in the shortest possible time. I/we understand that we give tacit approval to the galleys if I/we do not send a response within 10 calendar days of receiving them.
5.- I/we affirm to know that the publication of an article in Fonseca, Journal of Communication does not entail any cost or remuneration.
6.- I/we declare to be free of any personal and/or commercial association that may pose a conflict of interest in connection with the article submitted as well as having respected the ethical principles of research.
7.- The undersigned author(s) transfer/we transfer the property rights (copyright) of this work to Fonseca, Journal of Communication so that it may be published under a Creative Commons license (in the modality indicated at the bottom of the main page of Fonseca, Journal of Communication. I/we assign the editing and reproduction rights.
How to Cite
Impacto de los Influencers en las Estrategias Promocionales del Sector Gastronómico de la ciudad de Medellín
Sandra Milena AMAYA HENAO,Germán Augusto SILVA CORTÉS,Yanyn Aurora RINCÓN QUINTERO
Abstract
Gastronomic influencers have become figures that highly influence the recognition and promotion of business in this sector and, in turn, allow the community to know the gastronomic diversity that can be found in the city of Medellin. This article aims to know
the impact of influencers on the promotional strategies of the gastronomic sector of the city of Medellin, via descriptive research, based on a non-experimental, descriptive and field-based transectional design; us-ing as techniques for data collection the interview
and the survey through a multivariate, or multiple options question-naire.
