Published
2023-12-02
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Monográfico
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LAS MARCAS GRÁFICAS ADAPTATIVAS EN LA ESTRATEGIA DIGITAL DE LA IDENTIDAD VISUAL CORPORATIVA
Dr. Fernando SUÁREZ-CARBALLO,Dr. Juan-Ramón MARTÍN-SANROMÁN,Dr. Fernando GALINDO-RUBIO,
Abstract
Many publications refer to the responsive design of logos as one of the most important trends in the digital strategy of the current corporate visual identity. According to this paradigm, the identifiers modify their graphic characteristics to adapt to the peculiar resolutions and sizes of the different screens and devices, in order to optimize the legibility and reception of the sign
