Published
2023-12-04
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Monográfico
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CONTENIDOS DE MARCA: CLAVES TEÓRICAS Y PRÁCTICAS PARA SU APLICACIÓN EN COMUNICACIÓN PERSUASIVA
Dr. Pablo VIZCAÍNO-ALCANTUD
Abstract
Es habitual encontrarse en la oferta literaria profesional del área de comunicación publicitaria con referencias que, con el pretexto de proporcionar una explicación delos problemas a los que se enfrenta la industria de la persuasión en nuestros días,propongan una solución que estandarice y unifique la amalgama de prismas y creencias que suele aumentar la distancia entre el mundo académico y la realidad profesional.
