Published
2023-12-05
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Monográfico
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Aproximación al uso de la segunda pantalla en la estrategia publicitaria de marcas de éxito en España
Dr. José BERENGUEL FERNÁNDEZ
Abstract
The second screens campaigns combine the already known potential of television with the generation of reviews through social networks, primarily Twitter, and generate a social audience that is of special interest to advertisers. This research has as general objective to approach the use of the second screen as an effec-tive advertising tool in the campaigns of successful brands in Spain
