Published
2023-12-07
Issue
Section
Monográfico
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
As a whole, the author(s) declare that ( download model ):
1.- Original and innovative contributions are made through this text. I/we certify that this work has not been published in whole or in part by any other means nor is it under consideration for publication in another journal.
2.- I/we acquire the commitment to accept the writing, publication, review and evaluation standards considered by Fonseca, Journal of Communication.
3.- I/we take responsibility for the content of the text that I/we send and for having contributed to the conception, design and execution of the work, analysis and interpretation of data and for having participated in the writing of the text and its possible revisions as well. as in the approval of the version that I/we finally send.
4.- I/we have been informed that changes in style of the manuscript may occur but that, nevertheless and in any case, the final galleys will be sent to me/us before the text, in case of favorable evaluation, is definitively published as an article. I/we undertake to acknowledge receipt of said proofs as well as, once verified, to give approval for their publication in the shortest possible time. I/we understand that we give tacit approval to the galleys if I/we do not send a response within 10 calendar days of receiving them.
5.- I/we affirm to know that the publication of an article in Fonseca, Journal of Communication does not entail any cost or remuneration.
6.- I/we declare to be free of any personal and/or commercial association that may pose a conflict of interest in connection with the article submitted as well as having respected the ethical principles of research.
7.- The undersigned author(s) transfer/we transfer the property rights (copyright) of this work to Fonseca, Journal of Communication so that it may be published under a Creative Commons license (in the modality indicated at the bottom of the main page of Fonseca, Journal of Communication. I/we assign the editing and reproduction rights.
NARRATIVAS TRANSMEDIA EN LA COMUNICACIÓN DE LAS ONG. SÍ ME IMPORTA DE OXFAM INTERMÓN
Laura MARTÍNEZ VALERO
Abstract
Traditionally, transmedia storytelling has been used for spreading fiction narrative worlds, such as films and TV series. However, it was a matter of time that its ability for explaining the reality was discovered and utilised by social organizations to explain their causes and to reach new audiences. Moreover, the new mobile environment challenges the creativity of the organizations to develop products that make use of this new form of consumption. The Sí me importa campaign, a transmedia project of the Spanish NGO Oxfam Intermón, reclaimed the importance of the international cooperation through social networks, comic, theatre, contemporary art and cinema.
