Published
2023-12-08
Issue
Section
Monográfico
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
As a whole, the author(s) declare that ( download model ):
1.- Original and innovative contributions are made through this text. I/we certify that this work has not been published in whole or in part by any other means nor is it under consideration for publication in another journal.
2.- I/we acquire the commitment to accept the writing, publication, review and evaluation standards considered by Fonseca, Journal of Communication.
3.- I/we take responsibility for the content of the text that I/we send and for having contributed to the conception, design and execution of the work, analysis and interpretation of data and for having participated in the writing of the text and its possible revisions as well. as in the approval of the version that I/we finally send.
4.- I/we have been informed that changes in style of the manuscript may occur but that, nevertheless and in any case, the final galleys will be sent to me/us before the text, in case of favorable evaluation, is definitively published as an article. I/we undertake to acknowledge receipt of said proofs as well as, once verified, to give approval for their publication in the shortest possible time. I/we understand that we give tacit approval to the galleys if I/we do not send a response within 10 calendar days of receiving them.
5.- I/we affirm to know that the publication of an article in Fonseca, Journal of Communication does not entail any cost or remuneration.
6.- I/we declare to be free of any personal and/or commercial association that may pose a conflict of interest in connection with the article submitted as well as having respected the ethical principles of research.
7.- The undersigned author(s) transfer/we transfer the property rights (copyright) of this work to Fonseca, Journal of Communication so that it may be published under a Creative Commons license (in the modality indicated at the bottom of the main page of Fonseca, Journal of Communication. I/we assign the editing and reproduction rights.
How to Cite
SOCIAL MEDIA Y ESTRATEGIAS DE COMUNICACIÓN DE LAS REDES SOCIALES EN EL SECTOR HOTELERO DE LA COMUNIDAD DE MADRID
Dda. Gemma CASCALES GARCÍA,Dra. Trinidad CORTÉS PUYA,Dra. María GALMÉS CEREZO
Abstract
Social networks within social media are provoking substantial changes in communication strategies within the hospitality industry. New professional profiles emerge linked to social networks management and customer behaviour data analysis. These new professionals have influence on the definition of communication strategies. Hotels are forced to adapt to this new social reality, and to incorporate new technologies into their social communications strategies. Hotels require to offer their users/consumers a direct, transparent and quickly response to the needs that the clients demands.
