Published
2023-12-13
Issue
Section
Monográfico
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PRESENCIA Y REPUTACIÓN DIGITAL EN SOCIAL MEDIA: COMPARATIVA EN EL SECTOR DE LA MODA
Dr. Joan Francesc FONDEVILA GASCÓN,Dr. Josep Lluís DEL OLMO ARRIAGA,Vanesa BRAVO NIETO
Abstract
Online management reputation begins to be assumed as a priority for companies that find social media and Internet influence the image that their audience have. H&M and Zara, as the main buyers of retail business, are not an exception. Their mentions in social media and e commerce sales show a high level influence.
