COMUNICACIÓN 2.0, VISIBILIDAD E INTERACTIVIDAD: FUNDAMENTOS DE LA IMAGEN CORPORATIVA DE LAS UNIVERSIDADES PÚBLICAS DE MADRID EN YOUTUBE

Dr. Carlos OLIVA MARAÑÓN


Abstract

In recent years, marketing in Higher Education has been growing interest not only for its economic and commercial value but for its strategic and promotion, training and strengthening the brand communication "University". The platform YouTube has positioned itself as an audiovisual medium of reference in which the user decides what content you want to see, where and when.