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Copyright (c) 2026 Ufuk TÖRÜN, Dilara ÖZBEK, Yusuf KARAŞİN, Yalçın KARAGÖZ
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How to Cite
Development of a Scale for Determining Attitudes Toward Mukbang Content
Ufuk TÖRÜN
İstanbul Arel University
https://orcid.org/0000-0003-2748-9646
Dilara ÖZBEK
Independent Researcher/ Health Technician (Medical Secretary)
https://orcid.org/0009-0004-5600-6564
Yusuf KARAŞİN
İstanbul Gedik University
Yalçın KARAGÖZ
Duzce University
https://orcid.org/0000-0001-5642-6498
Keywords: Mukbang, Content Attitude, Scale Development, Social Media, Türkiye Case
Abstract
The aim of this study is to develop a measurement instrument to assess individuals’ attitudes toward Mukbang content (MC) and to contribute it to the literature. For this purpose, a sample of 400 individuals aged 18 and above residing in Darıca, Kocaeli (Türkiye) was included in the study. Participants were reached through face-to-face data collection using a convenience sampling method. The scale development process was employed within the scope of the study. In data analysis, IBM SPSS was used for exploratory factor analysis (EFA), and IBM AMOS was utilized for confirmatory factor analysis (CFA). As a result of the EFA, a structure consisting of 4 factors and 28 items was identified. These factors were labeled as “Addiction,” “Critical Perspective,” “Instrumental Approach,” and “Negative Reflection,” based on the content of the items. CFA was subsequently conducted to validate this structure, and the four-factor, 28-item model was confirmed. The findings indicate that the developed measurement instrument is a valid and reliable tool for assessing individuals’ attitudes toward MC. It is expected that this scale will guide and contribute to future research in this field
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