IMMERSIVE NARRATIVES AS PROSOCIAL AGENTS

Dr. Francisco-Julián MARTÍNEZ-CANO

Professor, Universidad Miguel Hernández, Spain

Dra. Begoña IVARS-NICOLÁS

Professor, Universidad Miguel Hernández, Spain

Dr. Richard LACHMAN

Professor, RTA School of Media de la Toronto Metropolitan University, Canadá

DOI: https://doi.org/10.48047/fjc.28.01.02


Abstract

Alongside the rise of the metaverse, immersive technologies are claiming a place in the media ecosystem. The question of the standardization of extended reality technologies (virtual reality, augmented reality, and mixed reality) as consumer media seems to have become irrelevant in a context characterized by the constant evolution of devices, the development of new content, and the expansion of distribution platforms.