IMMERSIVE NARRATIVES AS PROSOCIAL AGENTS
Dr. Francisco-Julián MARTÍNEZ-CANO
Professor, Universidad Miguel Hernández, Spain
Dra. Begoña IVARS-NICOLÁS
Professor, Universidad Miguel Hernández, Spain
Dr. Richard LACHMAN
Professor, RTA School of Media de la Toronto Metropolitan University, Canadá
Abstract
Alongside the rise of the metaverse, immersive technologies are claiming a place in the media ecosystem. The question of the standardization of extended reality technologies (virtual reality, augmented reality, and mixed reality) as consumer media seems to have become irrelevant in a context characterized by the constant evolution of devices, the development of new content, and the expansion of distribution platforms.












