IMMERSIVE NARRATIVES AS PROSOCIAL AGENTS

Dr. Francisco-Julián MARTÍNEZ-CANO

Professor, Universidad Miguel Hernández, Spain

Dra. Begoña IVARS-NICOLÁS

Professor, Universidad Miguel Hernández, Spain

Dr. Richard LACHMAN

Professor, RTA School of Media de la Toronto Metropolitan University, Canadá


Abstract

Alongside the rise of the metaverse, immersive technologies are claiming a place in the media ecosystem. The question of the standardization of extended reality technologies (virtual reality, augmented reality, and mixed reality) as consumer media seems to have become irrelevant in a context characterized by the constant evolution of devices, the development of new content, and the expansion of distribution platforms.