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2024-05-24
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How to Cite
USER REVIEWS OF THE IMPACT OF IMMERSIVE MEDIA EXPERIENCES: QUALITATIVE CONTENT ANALYSIS OF USER COMMENTS ABOUT TRAVELING WHILE BLACK
Dña. Beatriz DEL CAZ PÉREZ
Research Trainee, Universitat Politècnica de València, Spain
Dr. Javier MORAL MARTÍN
Professor, Universitat Politècnica de València, Spain
Dr. Fernando CANET CENTELLAS
Professor, Universitat Politècnica de València, Spain
DOI: https://doi.org/10.48047/fjc.28.01.08
Abstract
There are few studies on the effects of immersive media dealing with social issues. The analysis of user reviews of immersive media experiences is a potential way of evaluating the impact of such experiences. This article proposes a qualitative analysis model for user comments on immersive media productions, based on a modification of the categorization proposed by Bourgonjon et al. (2016) for assessing the impact of video games by analyzing positive user reviews. In this article, the categorization is expanded to include the evaluation of negative comments on immersive products with social themes. The resulting eight pairs of categories are applied to Traveling While Black (Roger Ross Williams, 2019), an award-winning virtual reality narrative on anti-Black racism. The analysis allows for a more comprehensive evaluation of the impact of an immersive narrative, highlighting both the positive and negative aspects identified by users. The findings confirm the importance of enjoyment in the positive evaluations of virtual reality users, while raising questions about the immersive media experience's reputation as the "ultimate empathy machine."
